The Best Employee You Ever Had
Have you ever wondered why some folks make such a fuss over their website?
What’s the big deal? Its got some info about your business and if you’re lucky enough that people actually visit your website, maybe they’ll give you a call.
If this is your take on things, you’re missing out on how truly powerful your website can be. A properly designed and optimized website that includes additional strategic features to increase functionality can impact your business growth and revenue significantly.
Sadly, many folks don’t see the light in this train of thought.
If you’re among the disbelievers or simply want to learn more, here are some important statistics that may change the way you think about your website.
According to Retailing Today, 81% of shoppers conduct online research before making big purchases.
It’s also worth noting that according to a study conducted by Joseph Putnam, 94% of people cite web design as the reason they mistrust a website.
Adding one more bit to the equation, as mobile devices now account for nearly 2 out of every 3 minutes spent online, the functionality of your website on mobile devices can make or break you.
Piqued your interest yet?
Here are some important considerations to help you squeeze the most bang for your buck from your website.
It’s pretty obvious that if you land on a website that’s ugly and outdated, your gut reaction is going to be click that back button as fast as you can. According to Adobe, 38% of website visitors will stop engaging with a website if the content and layout is unattractive. They also state that given 15 minutes to consume content, two-thirds of people would rather read something well designed than something plain.
According to KoMarketing, 86% of website visitors want to see information about the company’s products and services after they arrive on the home page. 47% of visitors check out a company’s products and services before looking at any other sections on the site.
Adding pressure to the equation, you have 10 seconds to tell visitors what they’ll get out of your website & company and leave an impression… often times, much less.
With these stats in mind, its imperative that the design of your website is laid out in a manner that makes it easy for your visitors to quickly navigate to exactly where they want to go.
Ever land on a website and it takes forever to load? Back button here we come. As it is, we have an incredibly short amount of time to make a first impression. Now factor in slow load time and you’re visitors are gone before they’ve begun. Another important statistic from Adobe is that 39% of people will stop engaging with a website if the images won’t load. And if your entire site takes too long to load, the number of visitors you’ll lose shoots up to 44%.
Slow load time will also negatively effect how well Google ranks your site as site speed has become an important part of their ranking algorithm. Thus a slow website will reduce the amount of traffic you get AND diminish the amount of visitors that stick around.
A Slow Website is a Lose – Lose Situation
Relevant & Engaging Content
Your content is for your visitors, not you. Always keep this in mind. Consider who you expect to be viewing your information and try to look at it from their point of view. What do they want? What do they need? What do they want to learn about?
If your content is not on point, stats show that 38% of visitors will stop engaging.
Be creative with your content for a more pleasurable user experience and you’ll increase the level of engagement. Increased engagement can also send positive signals of trust and authority to Google which can translate to being rewarded with increased organic rankings.
Next time your out and about, take a look around and you’ll see the majority of folks fondling their smartphone incessantly. Enjoying quality time with it throughout the day until bed-time when they get to sleep with it by their side.
As of 2020, mobile internet usage surpasses desktop usage and statistics show that 40% of people will choose a different website if their first choice is not mobile friendly.
Your Website Needs to be Optimized for Mobile!
Without getting into the nitty gritty of SEO, optimizing your site for the search engines, especially Google can increase traffic, conversions and revenue dramatically. There are numerous tactics that can be implemented on other websites as well that contribute to your ability to rank highly, but the foundation lies within your website.
It’s important to note as well that prospects who find you via search often have a much higher close ratio compared to outbound marketing methods such as direct mail or print advertising.
Marketing automation on your website is another important element that can contribute to your bottom line significantly.
An example of this would be to create a gift for your visitors that is inline with your products and services and provides genuine value. An example you’re likely all to familiar with is an ebook. You would create opportunities on your website for visitors to share their email address in exchange for the ebook. Marketing automation could then kick in allowing you to send pre-configured email campaigns that are triggered based on subscriber activity. You’ll likely send one right away as a thank you message along with a link for them to access your ebook. You can also create a series of time based follow up emails that are sent according to where your prospect is in your sales funnel.
Without any complaining or headaches, marketing automation can be among the best employees you’ll ever have. Growing your business 24/7 on auto-pilot.
The email acquisition strategy above is meant as a basic example. Automations can be built using chat bots, text messaging, browser notifications, etc… And you’ll want to consider various types of offers to exchange for the opt in as well. Could be exclusive content, discounts, consultations, giveaways… you get the idea.
By building your subscriber list as in the examples above, you’re opening the door to future opportunities for increased sales and simultaneously building a valuable asset that can increase the value of your business and also be sold with your business.
We Have Contact
Among the more simple “tricks” to improve the performance of your website is to make your contact information obvious. While it’s quite the opposite of a trick, studies show that 44% of website visitors will leave a company’s website if there’s no contact information or phone number.
In addition to adding it to your contact page, consider adding it right smack in the top – middle of your website so it can’t be missed.
By now you should get the gist of how powerful and beneficial a well designed, optimized and functional website can contribute to the success of your business.
Want to find out how yours measures up, Click the button below now for a complimentary, no obligation website audit.