Stop Spamming Me!!!
If you’ve ever been annoyed by excessive emails showing up in your inbox from folks you have not interest in communicating with, you may be thinking email marketing is an annoying waste.
It’s easy to understand why you would feel that way.
But the reality is, email marketing is among the most cost effective marketing channels available. According to the Direct Marketing Association (DMA), email marketing can offer a return on investment of 3,800%!
Additionally, when email is used effectively and your list is comprised of prospects that have genuinely opted in, your sales conversion rates can be astronomical compared to other marketing channels.
If you’re wondering how you can take advantage of the power of email marketing for your business, here are a few things to consider before you get started.
Lead With A Magnet
Unfortunately, most folks won’t contact you asking you to email them promotional materials and otherwise. So to build a genuine list of email subscribers, among the best ways to do this is with a lead magnet. A lead magnet is an offering or gift you can give prospects in exchange for their email address. This could be an ebook, exclusive access to ongoing information, a coupon code, a free consultation, etc.. Whatever you decide, something quick and easy to make use of, will likely get you the best results.
You can also generate explosive list building results by launching a viral giveaway where people opt into your promotion and random winners receive prizes.
(We helped a client of ours achieve over 700 opt ins per day by the end of one of these.)
Automate The Weight
Once you’re on the right track towards building your list, you’ll want to put it to use. Email automation will soon become a very dear friend. It would be extremely laborious to try and email each subscriber manually based on when they signed up and their unique preferences. But with the use of email auto-responder applications, follow up emails can be pre-programmed to continually engage with your subscribers far into the future. Advanced filters and triggers can be added as well, to send targeted messages based on subscriber preferences & activity.
Cut Them Into Little Pieces
According to Campaign Monitor, marketers have noted a 760% increase in revenue with the implementation of segmented campaigns. The concept is simple in that you should try to create lazar targeted messages for each group of subscribers within your list. The more drilled down you can get, the better your results will likely be. Imagine you have a law firm that handles multiple types of cases. A message focused on divorce, sent to the segment of your list that’s interested in learning about divorce, will be more effective than a general message about the importance of hiring an attorney.
Target Your Mark
According to Chip & Dan Heath, authors of Made to Stick, (highly recommended) if you’re ever in a dire situation and need help, you’ll have a much better chance of getting the help you need by calling out to a single person. “Hey you in the blue jacket” vs shouting “help” to the crowd could be the difference between life and death. Personalized messaging in your email marketing will have the same effect. Studies have shown that the average email click-through rate increases by 14% and subsequent conversions increase by 10% with personalized messaging.
Don’t Give Up The Ship
While it may seem like your efforts aren’t working or they’re taking too long, don’t stop. Your email list and email marketing efforts offer the ability to generate revenue with a few clicks whenever you like. The percent of conversions may seem trivial compared to the size of your list, but depending on the products and services you offer, one campaign could turn into thousands of dollars in revenue.
A small restaurant could send out a simple email blast that brings in numerous hungry customers along with a private party worth $5k or more.
“When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate, when compared to social, direct mail and more.” – DMA
In addition to the revenue your email marketing efforts can bring in, your email list is also an asset that can increase the value of your business should you decide to sell it down the road.
It’s Up To You
Email marketing requires strategy, creativity, copywriting, a sense of design, and technical & marketing know how. If it seems too complicated or you’re not sure where to begin, click the button below now for a complimentary, no obligation consultation. If you’re not taking advantage of email marketing, you’re missing out on a tremendous amount of opportunity.